Whether your company provides commercial cleaning, deep cleaning, carpet cleaning, janitorial services, maid service or general maintenance, quality cleaning logos provide two main benefits: they distinguish you from competitors and position your company as established, professional and reliable.
There’s a little more to a well-designed cleaning logo than simply picking graphics at random and placing your company name over the top. In particular, you have to stop and consider your customer.
How to create Janitorial logos in five easy steps…
Before doing anything, think about your average client. Are your customers big property management companies or homeowners? When crafting cleaning logos, make sure your message is clear and the imagery memorable by following these five steps:
1. Meet your brands expectations
Every industry has its symbols. For the cleaning business, clients expect to see graphical images like a mop and bucket, rags, brooms, a vacuum cleaner, spray bottle, bubbles or even a maid’s uniform. In addition, cheery, sparkling accents add an uplifting image to your companies logo.
2. Check out your competition
Browse the web as well as your local newspaper, magazines, flyers and the advertising pamphlets often provided for free in grocery stores. Doing so will give you an idea of what your main competition is using… and how you can improve through different design elements.
3. Keep it simple
Business logos are best when all elements are kept as minimalistic as possible. This not only makes your logo easier for people to remember, it also makes it jump out more effectively when displayed on benches, buses, vehicles and other marketing tools, requiring less time for the mind to process when compared to complex designs.
4. Limit the number of colors
Your logo should look as good in black and white as it does in color. And in terms of color, keep in mind that, in addition to the obvious tones of green associated with environmentally-friendly services, cleaning logos often include a variety of blues, pinks, white and other colors associated with “freshness.” In the same way, it’s probably best to stay away from yellow, brown, gray and other dark or “dirty” colors.
5. Consider your Janitorial Logos placement
You can take your logo and put it almost anywhere: stationary, invoices, envelopes, websites and a range of other office-related materials. But unlike other businesses, many cleaning companies also create custom t-shirts and sometimes even full uniforms for staff to wear while on a jobsite. So it’s important to select elements that not only look good on paper but also add a sense of team-oriented personality, further promoting your business when your logo is emblazoned across the backs of your employees.